Author: Ahmed Aly Shaban

Adapting to Customer Needs: The IKEA Example

In 2005, IKEA opened a large store in the United Arab Emirates. UAE residents and citizens visited the store in droves, enjoying the unique IKEA shopping experience. I still remember when I came to the UAE in 2007 and everyone...

Artificial Intelligence or Real Intelligence: What you Need to Know

It’s hard to go anywhere nowadays without coming across the topic of artificial intelligence (AI). The subject is all over the media, while it is hard to find a presentation deck (on any subject) that does not mention it. However, an...

The Gamification of Citizens

I read an article a few years back explaining how China has developed a new system that gives people a score for how good or bad a citizen they are. ‘Sesame Credit’ was the name of that system in 2015, which...