Author: Alison Holmlund

CX Strategies for a Digital-First World

In recent years, there’s been a significant shift in the software industry – applications moving from on-premise deployments to be managed and hosted in the cloud. The implications of this move have caused significant reverberations in the way software organisations operate,...

B2B CX Plan: The Essentials

Does your company have a Customer Experience strategy? It should. Customer-savvy companies, especially those in the B2C world, are mapping out their customers’ experience and creating strategies to enhance every interaction, from initial contact to sales and service. However, B2B companies...

Defining Customer Success Metrics

As the Chief Customer Officer for a software-as-a-service (SaaS) company, much of my day is spent thinking about customer success and retention. Like any subscription-based business, renewals are our lifeblood and the success of our customers is paramount to our success...