Author: Alon Ghelber

How 5G is Expected to Impact Retail Customer Experience

The retail industry has been upended in recent years. A hyper-competitive landscape, the transition to e-commerce, and rapidly changing consumer habits have changed what and how we buy things–as well as the places we buy them from. The bankruptcy of...

5 Lessons Retailers Learned During The Pandemic

Things may be going back to normal after the height of the COVID-19 crisis for some businesses, whereas others may still be picking up the pieces and forming a new go-to-market strategy for an uncertain future. The virus doesn’t seem to...

Why is It Going to Get Much More Difficult to Build and Maintain Brand Loyalty?

2020 is going to be remembered as a time where customer loyalty took a major hit, closing borders and lockdowns affected the three foundations of brand loyalty: trust, confidence, and availability. While some economies open up and the stock market...

How Remote Work Impacts the Brand’s Consumer Sentiment

Recent events forced many companies to convert to a work from home routine. Some companies were quick to adapt to this abrupt change, while others still suffer from the impact in their day to day. It seemed that after the initial...