Author: Andrew Ardron

Are SMEs Being Beaten at Their Own Game?

SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf. Business-to-business (B2B)...

5 Steps to Choosing the Right CRM Vendor for Your Business

Investing in the correct CRM vendor is crucial for any business; Andrew Ardron, Managing Director, ProspectSoft reveals his top tips to make sure that decision makers are taking the right action towards securing the best CRM solution for the business. 1....

From Neverland to Wonderland: The Journey to B2B Omnichannel

Walt Disney may not be regarded as the godfather of Customer Experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early pencil sketch. “Whatever you do,” he said, “do it so well that people will want...

The Evolution of CRM: eCommerce Integration

In the consumer world, eCommerce surrounds us and it’s raising our expectations of service to unprecedented levels. Every time we want to make a purchase, we venture online safe in the knowledge that the products and/or services we want are...