Author: Ashish Koul

Omnichannel Customer Engagement: The Business Value

The benefits of an effective omnichannel customer communications programme can be enormous. However, without a clear strategy, businesses may end up ploughing resources into campaigns that aren’t going to deliver the results they need. It is therefore important that organisations assess...

The Digitalisation of Healthcare: Why the NHS Needs Proactive Customer Engagement

In today’s digital world, people are expecting more from their Customer Experience. Personalised and efficient service is now the norm, and every industry, from retail to healthcare, has a vested interest in proactively engaging with their customers. We are seeing large...