Author: Chris Bones

Online Customers: Are you Keeping Yours Happy?

Consumers are increasingly feeling let down by their online shopping experience: our all-client database suggests that 95 percent of people do not follow through with a purchase after they look at a product page. At a time when everyone is...

Look Who’s Talking? Why Brands Must Focus on the E-Commerce Experience Ahead of Voice and Visual Search

Convenience, simplicity, and recommendation has become the maxim for modern consumers. A recent study suggested that global retail e-commerce sales amounted to 2.3 trillion US dollars in 2017, with that figure expected to double by 2021. Additionally, mobile will account...