Author: Craig Summers

Conquering Connected Commerce

Consumers are hoping for high levels of choice, convenience, and recognition in modern, omnichannel shopping. To truly offer an omnichannel experience – selling anywhere, fulfilling anywhere, and engaging anywhere is essential, as is elevating customer service and interactions to create...

Putting the WOW in the Checkout Experience

Embracing technology is a prerequisite for success in the modern retail environment. There are many ways in which retailers can deliver a new in-store experience – and while some retailers will undoubtedly look to emulate the human touch free Amazon...

Fear of Failure Behind Fall of Bricks & Mortar

With high street stalwarts dropping like flies, traditional retailers are on the wrong end of a raft of increasingly harsh criticism from both customers and analysts. Yet in far too many cases it is fear of failure – of making the...

Peak Physique: Surviving Busy Retail Periods

The summer might have just ended and Christmas may seem a million miles away, but as is customary in the retail world, brands far and wide will be setting up their plans to survive the busiest time of the retail calendar. However,...