Author: DeAnna Avis

Beyond human-centred design: CX for a troubled planet

The term Customer Experience was coined in 1994 by Lewis Carbone. Since then, it has grown from relative obscurity to a fully fledged discipline. It is now taught at postgraduate level in universities, with recognised professional certifications and global governing bodies.  However the rising awareness...

Branding & Customer Experience Holiday Kickstart

Got your swimsuit? Check. Sunglasses? Check. Suntan lotion and poolside reading material? Yep! How about your branding & CX 101 primer? No? Well read on… Ok, well maybe I’m being a bit optimistic about the British weather, but one thing’s for...

Common Sense Customer Experience: Have you Seen These CX Gaffes?

Whilst perusing the shelves at one of the UK’s biggest chain bookshops, I found myself making all too close acquaintance with a gentleman who was vacuuming at my feet. Ah yes, the familiar sound of “it’s 10 minutes to closing time,...