Author: Diana Clark

VR in Retail: Here to Stay

In-store experience still clearly matters: in fact, 85 percent of consumers have the same preference, according to RetailTouchPoints. The main reason why so many people still go to stores when everything is readily available online is that they like to touch...

Loud and Clear: How Voice Assistants are Revolutionising User Experience

The race for the title of best voice assistant on the market is well and truly on. Microsoft’s Cortana, Apple’s Siri, Google Now, and Amazon’s Alexa are the main contestants, and the competition is getting ever fiercer. The main driving force...