Author: Eduardo Crespo

Could 2024 be defined by the thrilling convergence of employee and customer experiences?

In the fast-paced world of business, the start of a new calendar year presents a great opportunity to look in the rear-view mirror and then shift into higher gear. 2023 was characterised by shifting economic landscapes, tightening regulations, fast-changing consumer preferences and pressure to...

From surveys to business impact: how to make the most of CX signals

Surveys are the most common method to obtain feedback. However, surveys alone cannot keep organisations up to date with changing customer behaviours. Traditional surveys capture information about a limited number of touchpoints or interactions and can be restricted in scope....

How Vitality used Voice of the Customer to drive organisational success

Listening to customers can be beneficial in any circumstance. But in a rapidly-changing or tumultuous economic environment, it is of critical importance. Customers are more selective with brands than ever before. Now, they aren’t afraid to jump ship if they...