Author: Jon Stephens

These Two Common Tools are Killing Customer Experience!

Creating great Customer Experience can be hard….however, creating CX that is truly innovative can sometimes feel impossible. Just keeping-up with competitors requires continuous improvement, doing something new in your industry requires herculean effort, and doing something innovative cross-industry is surely the...

Why Customer Experience Matters

Customer experience. It’s somewhat of an ambiguous term, which has so far carried different levels of importance to different sectors. If you’re in retail, where customer spend is discretionary and there is a constant threat of new challengers stealing your...