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Author: Kirsten Allegri

Marketers and CX innovation
By  Kirsten Allegri

September 23, 2022

Junior marketers are at the forefront of CX innovation

While excellent customer experience (CX) is widely accepted as a cornerstone of business success, it can be challenging to sustain over time. The key to innovating customer experience and breaking this pattern is experimentation. This is according to Optimizely’s Experimentation...

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