Author: Martin Häring

Banks Face Choice: Personalise or Lose Customers

Today’s customers are expecting more than ever from their favourite brands. With a proliferation of tech-savvy companies tuned into the digital economy, customers can have on-demand access to food, transport, and endless personalised services at the touch of a button....

How Customer Conversations Make or Break CMO Careers

Customers are the life and blood of today’s businesses. The Chief Marketing Officer (CMO) is the champion of these VIPs, and in this role they must facilitate continuous, two-way conversations, both on a personal and professional level. Failing to do...

Seven Tips for Beating Banner Blindness in Digital Banking

Bank customers are less and less likely to visit bank branches for simple transactions – they now prefer to conduct daily banking activities online. This means digital marketing is now more important than ever but the use of traditional advertisements...