Author: Mike Austin

What Christmas Shoppers are Looking for This Festive Season

With Christmas markets and Santa’s Grottos cancelled in many cities, it may seem as though traditional Christmas preparations are losing much of their sparkle and cheer this year. As a consequence, savvy retailers are looking for new ways to engage...

How Social Proof Helps Retailers on Black Friday

It’s that time of year again. As Cyber Week is upon us, retailers up and down the country are anticipating crowds of shoppers on the hunt for bargains. Let’s look at a typical online customer journey this week. Savvy shoppers...