Author: Naeem Arif

Customer-Centric or ‘Channel-Centric’: Knowing the Difference

With the ongoing advances in digital media, I often see organisations claiming to be “customer-centric”, when in reality they are being channel-centric. In the search for giving the best-in-class Customer Experience, do you understand the difference? With a new decade upon...

Reimagining the Shopping Centre Experience at Touchwood

A recent PWC report highlighted that 2018 saw the largest ‘net loss of retail stores’ on the high street. We are consistently hearing about a retail ‘crisis’, and how difficult trading conditions suggest the high street is in demise. Our...

Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

Seven Steps for a Successful Black Friday

This Friday will see retailers both online and on the high street begin their Black Friday sales, although some stores have already started a Black Friday Week.   An event that has been carried across the sea from the US, Black...