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Author: Neil McIlroy

By  Neil McIlroy

January 23, 2020

Six CX Trends to Spot in 2020

From sustainability and demand for fast, free delivery, to data analytics and artificial intelligence, Customer Experience is shaped by many internal and external forces. We are in an age of vast online choice, rapid price comparisons and supply chain optimisation...

An abstract illustration of the human head highlights the importance of individual experiences in the customer feedback strategy.
By  Neil McIlroy

November 04, 2019

Customer feedback strategy: Creating a more individual experience

According to a Salesforce Research paper published last year, 79 percent of customers now expect offers and recommendations from companies to be personalised based on what they’ve already bought.  A trend we’ve seen emerging for years in commerce is now...

By  Neil McIlroy

January 29, 2019

AI: Helping the Retail Revolution Take Off

Consumers give brands less and less time to get it right when it comes to Customer Experience. A survey of 14,000 consumers around the globe published by consulting giant PwC last year found that almost a third (32 percent) would...

By  Neil McIlroy

November 28, 2018

AI Puts Power in the Hands of the Consumer

Can we foresee a world where Artificial Intelligence (AI) recommends who people should have children with, where they should live, and what their next job should be? This is not the fantasy of an over-stimulated script-writer. AI, fuelled by ever...

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