Author: Nick Morgan

Traditional purchase journeys are dying. The future lies in the in-stream checkout

As we head towards the second quarter of 2024, retailers can be forgiven for feeling nervous. Strong retail sales volumes in January 2024 were an encouraging sign, but look to be going against the grain with the UK currently in recession. Once again, retailers...

Advancing content commerce to enhance the customer experience during Christmas trading 

Christmas trading is rapidly approaching. For retailers this highly pressurised time of year is set against sluggish economic growth and high inflation, making it especially vital that they make the most of this prime sales period.   But the economy isn’t the...