Author: Oisin Lunny

Empathic CX: Making It Work

Empathetic interactions are all about seizing the countless invisible opportunities to surprise and delight customers by giving them information, engagements ,and experiences they will value at precise moments in exact places. Mobile messaging is brilliant at that. With an unrivalled reach...

Closing the Brand-to-Customer Empathy Gap

Now that we’re well acquainted with the ‘Age of Empathy‘, let’s dive into what this means for brands. According to Belinda Parmar, founder of The Empathy Business, recent findings by the 2016 Empathy Index reveal that empathy is “more important...

Welcome to the Age of Empathy

In today’s digitally connected society, it’s more important than ever to understand and properly demonstrate empathy.  According to Belinda Parmar, CEO of The Empathy Business, empathy is just as important in business communications as it is in personal communications. Empathy...