Author: Rabih Farhat

Building Loyalty in a World That Won’t Wait!

There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Top tips to go beyond corporate values

There’s no going around it: change is a necessary part of doing business. Your company’s values should evolve as well. According to a 2005 survey of large organisations, 90% had a core corporate values statement. Thirteen years later, a survey...