Author: Richard Wheaton

Why Good CX Means Being Fast in the ‘Mobile-First’ World

The rise of mobile as a primary tool for shopping is an inexorable trend – indeed, it is projected that mCommerce will double from 2019–2023 (Eamarketer), ultimately accounting for three-quarters of total e-commerce. In this new ‘mobile-first’ world, speed is...

Building Tech to Enhance – not Hinder – Customer Experience

Businesses in the UK today are very focused on bringing digital tools and tech into the heart of their processes. You are a brave Marketing or Operations Director if you say that digital transformation is not at the heart of...