Author: Ryan Lester

Turning the One-Time Sale Into Loyal Brand Ambassadors

One of the biggest challenges for retailers is not getting customers, but keeping them. Loyal brand ambassadors are the backbone of growth and building long-term interest in a brand is no easy feat. Customers want personalised experiences and services that...

Generation CX: Getting Customer Experience Right for all Ages

Every customer is different – some love exploring new technology, some don’t, and some are indifferent, ready to use it when they need to. This is why taking a one-size-fits-all approach to customer service rarely works. For example, millennials tend...