Author: Saima Alibhai

3 Key Technologies Retailers Can Use to Improve the Customer Experience in 2017

According to RSM UK, one of the top considerations for retailers this year is approaching the customer journey as a whole; from the first customer contact to purchase. As ecommerce technologies like virtual reality, geo-targeting and fingerprint authentication have matured...

Meeting the Needs of the Omnichannel Shopper for Black Friday Success

Badged as the “July Black Friday”, the recent Amazon Prime Day not only brought revenue success for the ecommerce giant. It also reinforced the value of one-off bumper shopping days and seasonal events for retailers. Of course, none have been...