Author: Sarah Jarvis

Building long term engagement beyond the holiday rush

For retail, the ‘most wonderful time of the year’ is more than just a catchy jingle – it’s an opportunity to lay the foundation for long term customer loyalty. While holiday sales can generate as much as 20% of annual...

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher

Loyalty programmes are essential to retailers of all stripes; they help build customer engagement, creating a sense of belonging and increasing customer trust through relevant rewards and personalised offers. They’re also evolving to become key revenue drivers and brand differentiators. Across the...