Meaning, Relevance, And The Consumer-Brand Connection: An Interview With Martina Olbertova
Meaning is what a brand signifies or implies to the consumer. It is central to brand promise, and it contributes to expectations against which customer experience is measured.
Dr. Martina Olbertova, CEO of Meaning.Global
Dr. Martina Olbertova puts it succinctly: “Meaning bridges...
