Author: Wayne St. Amand

Boosting Sales on Black Friday – and Beyond!

Whatever your view of Black Friday, it has become the biggest discount shopping event in the UK, surpassing even the traditional Boxing Day sales. Once only celebrated in the US, the event now has global reach, seeing brands slash prices...

Four Methods of Successful Marketing in Challenging Times

The rise of digital has allowed brands to expand beyond the capabilities of traditional marketing and reach consumers in virtually any place, at any time. Yet while the new era opens up a world of possibilities, the ever-increasing complexity of...