Category: Customer Experience

The changing face of the cruise liner customer experience

The cruise liner market is back in full swing after the impacts of COVID, uncertain weather and troublesome seas. Passenger numbers reached 31.7 million in 2023, but while the promenade, dining and entertainment decks might look the same, a change...

Klarna rethinks AI push, rehires humans after automation stumbles

After loudly downsizing its customer support team in the name of AI efficiency, Klarna is backpedalling. The Swedish fintech is once again hiring human agents, admitting that its AI-first strategy delivered cost savings, but at the expense of service quality. CEO...

Optimizely’s AI doesn’t just assist, it executes

Optimizely has unveiled a major evolution of its AI engine, Opal, branding it not as a passive assistant, but as an active operator embedded across its digital experience platform. The upgrade introduces specialised agents, orchestrated workflows, and a new user interface...

NICE and ServiceNow forge AI alliance to eliminate service silos 

At Knowledge 2025, ServiceNow’s flagship event, NICE unveiled a new partnership with ServiceNow to reimagine customer service through complete automation. This collaboration combines NICE’s advanced AI customer service automation with ServiceNow’s AI-powered enterprise workflow platform to create a holistic, integrated...

How digital solutions will revolutionise experience in women’s health

Healthcare has long overlooked the unique complexities of the female body. Too often, women’s health is assumed to mean only reproductive health. However, conditions such as autoimmune diseases, many cancer types, and mental health disorders also disproportionately impact women —...

81% of ecommerce leaders dread tariffs, 91% still expect global growth

A new survey from international ecommerce provider Passport reveals a sharp contradiction at the heart of U.S. ecommerce strategy: leaders are deeply anxious about trade disruptions, yet more committed than ever to expanding abroad. According to the report, “Going Global, Smarter:...

HubSpot expands Breeze Customer Agent across entire platform

HubSpot has revealed a major expansion of its AI strategy by announcing that Breeze Customer Agent, one of its most advanced AI agents, will be available to all Pro and Enterprise customers starting June 2, 2025. This rollout spans every...

How AI-enabled loyalty programmes are transforming customer engagement

Loyalty programme enrolment has been increasing in recent years. At first glance, this looks like a positive trend for brands. But dig a little deeper, and it becomes clear that the growth in membership isn’t necessarily translating into deeper engagement. According...

Americans say ‘yes’ to branded calls, ‘no’ to unknown numbers

As robocalls and phone scams continue to rise, a new Transaction Network Services (TNS) survey reveals that most Americans now want businesses to clearly identify themselves when calling. According to the study, conducted with Kantar, 76% of U.S. adults say...

AI is transforming businesses, but what happens to the CX jobs?

Artificial intelligence is changing the competitive landscape at an unprecedented rate. It’s easy to get the impression that if an organisation isn’t using AI, it is already falling behind. And that may well be true. A survey by Medallia claims that...