Category: CXM News

Getting personal without getting weird

On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and...

Voice, chat, and action: why agentic AI is winning in CX

According to Forethought’s 2025 AI in Customer Experience Benchmark Report, companies utilising agentic AI are seeing significant advantages over those using traditional or simpler AI solutions. Agentic AI is proving to be more effective and cost-efficient in handling customer service...

Stop annoying your customers! The new rules of digital marketing

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony...

8×8 adds AI Summaries, Tap-to-Pay, and Smarter Messaging in major platform update

8×8 is rolling out a series of practical upgrades across its customer experience platform, aiming to make conversations easier to manage, payments quicker to complete, and support teams better equipped to do their jobs. At the centre of the update is...

Public sector workers may gain, others fear AI cuts, as Meta confronts abuse allegations in Africa

Teachers and nurses could receive up to a 4% pay rise in 2025-26 Public sector workers, including teachers and nurses may see pay rises of up to 4% next year, exceeding the UK government’s initial 2.8% budget forecast. Reports suggest the...

Over half of Gen Z and millennials bought something on social media in the past three months

The rise of social commerce shows no signs of slowing down, with EMARKETER projecting nearly doubled online shopper spend by 2027. This boom is mainly driven by a younger population – Gen Z and Millennials, who admit to buying at least one...

Frontline jobs see wage increases in Q1 2025, but labour shortages continue across key industries

Frontline workers experienced notable wage growth in the first quarter of 2025, yet many industries are still struggling to fill open roles. A new report from Resume Now and Talroo, based on labour market data from January through March, shows...

Return deadlines missed? ReturnQueen and Poshmark offer a second chance

ReturnQueen, the on-demand return pickup service, has announced a partnership with Poshmark, the fashion resale marketplace. This collaboration introduces a new feature within the ReturnQueen app that lets users quickly resell items they can no longer return, transforming missed deadlines...

AudioCodes delivers on-prem AI insights for high-security sectors

AudioCodes has launched Meeting Insights On-Prem, an AI-based software platform designed to revolutionise meeting documentation for security-conscious industries. Built exclusively for on-premises deployment, the new solution is tailored for sectors like government, finance, healthcare, and defence, offering enterprise-grade security and...

Over 70% of shoppers prioritise speed over branding in new retail loyalty shift

A new survey by Radial reveals that consumer loyalty is no longer won by branding alone. After surveying 1,000 shoppers, the findings show that 72% of consumers now rank delivery speed as the most critical factor influencing repeat purchases, followed...