Category: Digital Experience

AI takes centre stage in UK Christmas marketing strategies

Over half of UK marketers (55%) utilise artificial intelligence (AI) to strategically plan and enhance their seasonal marketing campaigns, according to new research by Optimizely. The study, which surveyed 100 marketers across the UK, shows the increasing reliance on AI...

Cyara introduces new solutions to elevate CX standards

Cyara has announced DART AI, an AI framework emphasising practical innovation and tangible customer value. Alongside this, Cyara has unveiled Cyara AI Trust, a comprehensive suite of testing modules designed to optimize chatbot development, mitigate risks associated with large language...

GenAI adoption grows as privacy and security concerns persist

According to Deloitte’s survey, 38% of respondents use or explore generative AI (GenAI) for personal, professional, or educational purposes. Out of those utilising GenAI for work, 83% report heightened productivity, and 63% say GenAI exceeds their expectations. Additionally, 76% believe...

The Standard unveils enhanced digital platform for absence management

Workplace benefits solutions provider The Standard is set to introduce an upgraded digital experience for Absence Management on January 1, 2025. Designed to streamline the leave management process for both employees and employers, the platform focuses on improving efficiency and...

Introducing ChatGPT Pro: is the $200/month plan worth it?

OpenAI has introduced a new subscription tier for its ChatGPT platform, branded ChatGPT Pro, at a steep $200 monthly. This plan is for users needing advanced capabilities in mathematics, coding, and writing. Alongside the subscription, OpenAI rolled out the full...

81% increasing budgets: the urgency of cyber resilience in 2025

A new study by NetApp and The Futurum Group highlights troubling trends in the cybersecurity landscape. Over 54% of surveyed organizations have experienced cyberattacks in the past 12–18 months. In addition, 20% are failing to recover lost data, showing that...

AI adoption accelerates in car dealerships

Car dealerships are embracing artificial intelligence (AI) at unprecedented rates, with 81% of dealers planning to increase their AI budgets in 2025, according to Fullpath’s latest report. The report shows that AI is transforming dealership operations, particularly in marketing, sales,...

AI’s role in retail: tackling loss prevention and enhancing experiences

According to Zebra Technologies Corp.’s survey,  84% of retail associates express concerns about loss prevention and the absence of effective technologies to detect safety threats and prevent criminal activity. While consumers are usually satisfied with their shopping experiences, satisfaction levels have...

Chatbot challenges in the telco industry

As telco providers increasingly rely on digital tools to engage customers, chatbots have become a central feature of their online strategy. However, the limitations of chatbots often lead to customer frustration and lost opportunities. Research from 15gifts claims nearly a quarter...

Orange Business debuts a suite of genAI solutions to simplify adoption across businesses

Orange Business, the enterprise division of the Orange Group, has introduced Live Intelligence, a comprehensive suite of generative AI solutions designed to democratise access to AI technology for businesses and local authorities. The initiative builds on the company’s sovereign GenAI...