Category: Digital Experience

Outdated CMS tech is costing businesses time and sales

Integration issues are holding back global brands, despite significant investments in marketing technology, according to new research from enterprise tech provider Storyblok. The study reveals that 93% of IT and marketing leaders are dissatisfied with their current Content Management System...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences. The integration of GenAI aims to change how brands connect with their audiences. By...

Generative AI takes over paperwork, HR gets back to people

Generative AI is reshaping the HR landscape, with a Bain & Company report highlighting its potential to save 15-20% of HR labour time across businesses. The report shows that HR operations teams could cut time by 35%, talent acquisition teams...

American retailers fail to block email fraud ahead of Black Friday

With the holiday shopping season kicking off this week, new research from Proofpoint uncovers significant gaps in email security among top U.S. retailers. According to the cybersecurity and compliance company, 40% of the nation’s leading retailers are failing to implement...

Accenture invests in Cresta to transform contact centres with AI

Accenture has announced a strategic investment in Cresta, allowing Accenture to integrate Cresta’s advanced AI capabilities into its AI Refinery, a platform designed to help organizations create tailored AI models to address their specific needs. By combining Cresta’s expertise in natural...

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity. Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...

Coveo brings AI search and recommendations to SAP Service Cloud

Coveo has expanded its collaboration with SAP to introduce an app designed for SAP Service Cloud. The Coveo AI Search and Recommendation for SAP Customer Experience is now available on the SAP Store, joining Coveo’s existing app for SAP Commerce...

Exinity’s AI-chatbot project boosts call deflection rate

Two years ago, the team at Exinity, an online brokerage firm, was looking at its customer pain points. The business, which has over two million clients, in 150 countries, was handling a huge volume of live chats across its team...

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

Retailers turn to AI and observability for better digital journeys

The retail industry is leveraging observability to improve digital customer experiences (DCX) and streamline operations, with significant ROI to show for it. According to New Relic’s latest report, retailers see a fourfold return on investment (ROI) from strategic observability efforts....