Category: Digital Experience

Building a business case for digital accessibility

At least one billion people around the world have a disability or impairment that impacts their digital experience. In the UK, this translates to four in ten UK households having at least one person with accessibility needs. With that in...

Saudi Arabia engaging customers with cutting edge technology

As Saudi Arabia diversifies its economy, businesses must prioritise customers to constantly innovate and continue to attract a broader audience. The most recent KPMG Banking Pulse Quarterly report indicates that the top drivers for investment in Saudi Arabia have shifted into the digital realm to transform the customer experience.  As...

Can an open market improve the parking experience?

As we digitalise our society, cash options for parking are becoming obsolete. Across the country, we’re seeing more and more local authorities phasing out pay-and-display machines, and usher in-app solutions as replacements. However, the growing uptake of cashless parking does...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

Bringing humanity and technology together

Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at...

Essential tips for effective data-driven marketing

Data-driven marketing has quickly become the hallmark of success for high-growth companies across the globe. The process of collecting, and interpreting large quantities of information, offers organisations an in-depth insight into the performance of sales and advertising activities. Moreover, this...

Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)

Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of...

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive. At CXM, we have unique access...

Sanas launches world’s first real-time accent translation technology

‘Knowledge of languages is the doorway to wisdom’Roger Bacon It was long argued that language is not just a medium of communication but the structure throughout we come to be. CXM believes language has an important role to play in CX,...

Building a culture of innovation: an insightful conversation with Neetan Chopra

One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs. That’s...