Category: Digital Experience

Station F, the World’s Largest Startup Campus Opens in Paris

WIRED interviews Roxanne Varza, director of new campus Station F The world’s biggest startup campus is opening today in Paris’s 13th arrondissement. Based on a former railway depot known as la Halle Freyssinet, the 34,000m2 space will accommodate more than 1,000 startups...

Google Unveils Advr, An Experimental Area 120 Project for Advertising in VR

Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The...

London P2P Car Sharing Startup First in UK to Offer Keyless Mobile Tech

HiyaCar, the London-based peer to peer (P2P) car sharing company, has become the first UK company to offer keyless car entry as part of its service. The startup’s QuickStart technology combines with its app to take users from selecting a car...

Global Cyberattack: What You Need to Know

A massive ransomware attack has hit businesses around the world, causing major companies to shut down their computer systems. Researchers are still investigating the software behind the attack, warning that it’s more sophisticated than the WannaCry worm that struck hundreds of...

Ocado Is Testing Its Own Driverless Vehicles on The Streets of London

Online grocer Ocado has become the latest company to join the autonomous vehicle fray after it began testing its own driverless deliveries on the streets of London. The UK retailer has partnered with Oxford-based Oxbotica to develop and test a small...

Look at The Evidence: Google’s Troubles In Europe Are Entirely of Its Own Making

LONDON — Google was fined €2.4 billion (£2.1 billion) for abusing its monopoly in Europe on Tuesday, and while Americans will no doubt bemoan the stereotype of European antipathy toward innovation this is mostly Google’s own fault. Let’s be clear: Today’s...

Put Emotions at the Heart of Your Video Strategy

In my experience, the number one enemy of content marketing is… more content. Every single minute, hundreds of videos are uploaded to YouTube, thousands of blog posts are published, and millions of social media accounts are updated. In fact, Beckon, a...

Here’s Your First Look at The Biggest iPad Update Ever

The iPad is getting a major overhaul this year. iOS 11, which is available today in beta as a public preview, adds a slew of new features to the iPad as the device inches closer to its goal of becoming a laptop...

Queen’s Speech: Bill to Secure UK Space Sector

A government plan to secure growth in the UK’s £13.7bn space industry is laid out in the Queen’s Speech. The stated purpose of the new Bill is to make the UK the most attractive place in Europe for commercial space –...

Facebook Teaches Bots How to Negotiate. They Learn to Lie Instead

The chatbots came up with their own original and effective responses – including deceptive tactics Facebook’s 100,000-strong bot empire is booming – but it has a problem. Each bot is designed to offer a different service through the Messenger app: it...