Category: Digital Experience

Google Home Gets Two Quirky New Ads to Show off What It’s Capable of

https://www.youtube.com/watch?v=9I20frbeawg Google has released a pair of new ads to promote its connected home speaker Google Home. The ads arrive alongside a current Google Home sale, and both embrace that playful style common in a number of the search giant’s commercials. The videos make use...

Apple is Doing Something Unprecedented to Make Fixing Cracked iPhones Easier

By the end of 2017, Apple will put its proprietary machines for fixing cracked iPhones in about 400 authorised third-party repair centres, including Best Buy. The company had previously restricted the use of its so-called Horizon Machine to its nearly 500 retail...

Future Cities Catapult to Plot the Future of PlanTech at London Tech Week

There are few industries left out there whose name some hustling, enterprising soul hasn’t tried to append ‘tech’ to stir up a bit of publicity and momentum. FinTech, PropTech, RegTech, GovTech, the list goes on and on. And while some might...

What Is 5G and When Will It Launch in the UK?

The next evolution of mobile data could be the last step-change we see in mobile data transmission. Mobile data use has rocketed over the past five years – increasing 74 percent alone in 2015 – taking the overall global figure to...

Five Key Talking Points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance. We get to sponsor, host clients and engage with some of the leading marketing minds from around the...

Domain Spoofing Remains an Unsolved Issue in Programmatic Advertising

Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the...

The iPad Takes a Big Step Toward Being the Computer for Everyone

The iPad has never been a full-fledged computer. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or Windows, and it was dismissed as just a bigger...

Apple Unveils HomePod, Its Siri Smart Speaker

It’s how Apple is taking on Sonos and the Amazon Echo. Just as we expected, Apple unveiled its Siri speaker, Homepod, today during its WWDC keynote. It’s yet another category where Apple is a bit late to the party: Amazon’s Echo...

What Makes a Good User Interface?

The user interface is like a joke. If you have to explain it, it’s probably not that great. Here, Thomas Pepper, user experience designer for Parker Software’s live chat software, WhosOn, explains the key elements that make for a good...

London’s Huge New Innovation Centre Plexal Reveals Official Opening Date

Plexal, the massive new innovation centre housed within the Olympic Park, is set to open on 12 June with an official opening ceremony headed up by the Mayor, Sadiq Khan. The technology and innovation centre, which will be one of Europe’s...